Richard Holden again: “We see users come to Google very early in the funnel… and sometimes very late in the funnel. They touch Google throughout their travel planning process, and we think we can do a better job at helping the user pick up that research where they left off at whatever time they come back to Google.” Rather than shoehorn a mobile-first attitude onto a product that doesn't respond to it, Google has worked to optimize their travel platform for a multi-device shopping process. In today’s post, we’re looking at a representative example of a mobile-desktop divergence in Google’s travel product: the Room Booking module. Get the full story at Triptease