Although it may be beneficial for hotels to pair up with companies and vacation rentals like Airbnb, Freid sat down with LODGING to discuss why he believes that hotels can offer unique experiences that differ from alternatives. What are the most impactful strategies hotels are using to combat Airbnb and alternative accommodations? From my observations, guests appreciate options, convenience and personalization. To be the first choice for travelers’ stay, we’ve increased amenities, services and standards. Not only do we want to offer guests a place to sleep, but we want to give them an unforgettable experience. For example, hotels are creating mobile apps to act as the room’s remote, room key or 24-hour concierge. Alternative accommodations cannot compete with providing the best and most options possible. Get the full story at Lodging