1. Independent and Boutique Hotels: For the time being, big brands may have to wait. Initially, Amazon has set its focus on independent hotels and resorts. Amazon Local Travel is an extension of the local services offering, which has also been launched rather quietly. The aim? To provide interesting drivable getaway opportunities in major markets. 2. Amazon Local vs Amazon Local Travel: In case you were under the impression that Amazon Travel was only for hotels wanting to offer rock bottom rates, you should know that Amazon Local and Amazon Local Travel are part of the same localized effort, but they are apparently different. Amazon Local launched with some hotel offerings, but those were deeply discounted offerings to help hotels fill need times. Amazon Local Travel gives the hotels who are invited to participate the opportunity publish rack rates, control inventory via extranet, and so forth. 3. A New Kind of Curated Collection: Curated hotel collections are nothing new. Leading Hotels of the World, Andrew Harper, and the like have been doing it for a long time, but most curated collections have been limited to the luxury segment. In Amazon’s case, it appears they are choosing based on travel review ratings, and not simply based on luxury designation, which may set them apart. Get the full story at TrustYou