Using Programmatic, hotel marketers can: 1. Target an audience (Adults 150K+) that have researched flights to any specific city/destination 2. Create an advertising geo-fence around any given area, so that every-time a person passes within a pre-defined threshold of that area, they can be targeted with relevant messaging 3. Utilize their existing CRM of past guests and target them virtually anywhere on the web, as well as identify “look-alike” users that have similar online behavior profiles Get the full story at Tambourine