What exactly is SoMo? SoMo refers to the convergence of Social Media and Mobile, and generally entails using content (such as photos and videos) taken on mobile devices and shared on social media channels, like Facebook, Twitter and more. Leonardo's new eBook goes into detail about what SoMo is, how you can use content that is already created to your hotel’s benefit, and some practical tips and examples to get you started (including a seven-day sample calendar filled with content ideas from our contributing author and former hotelier, Mark Hayward). The eBook will show you: - What is SoMo and how it can help you drive bookings - How your hotel benefits from the photos and videos travelers share on social media - Practical tips to make the most of your existing content and share it across the web - How to use positive online reviews to improve your hotel’s social media presence Download the eBook at Leonardo