That could be a new hotel platform from Airbnb that sticks with the company’s 3% supplier fee; it could be a millennial- and gen-Z-savvy startup such as Hopper that has figured out how to reach the next gen via mobile without spending insanely on Google; it could very well be Google itself. And yes, it could be some new application built on blockchain. But it will be a disruption that solves the traveller problem first. All travel startups – whether on blockchain or not – should understand the true customer problem that needs solving before they prognosticate on displacing OTAs. Any blockchain-based startup will still have to acquire and convert customers. In online travel, that is neither easy nor inexpensive. Get the full story at WIT