What Makes A Really Good Email? - The email connects visual design with a good simple hierarchy. - The content that serves the customer more than the company. - There is consistency across branding, website and app experience. (The website and email look and feel the same) - The campaign utilizes best-in-class technology (Brands should be pushing the envelope and trying new things in the inbox. That’s what is interesting to us and what we want to share with our audience). - It’s enjoyable because it surprises and delights (Take the extra step. Even a boring transactional email can be fun to receive). - The email is likely to perform well (Based on what we know about email marketing). - It balances live text and imagery (All image emails in 2018 are no no’s). - It is accessible across devices and screens (Looks good on everything. and can be used by everyone). Get the full story at Medium