According to iProspect estimates, the travel industry is missing out on £900 million a year in potential revenue due to this poor mobile performance. SaleCycle has recently conducted some research on increasing online travel bookings, looking at mobile optimisation. All but one of the top 50 travel sites were ‘mobile-friendly’ i.e. they were tailored in some way to a small screen, but good mobile UX goes deeper than that. Econsultancy takes a look at the UX elements that go into a better mobile experience on travel sites, and some mistakes to avoid. Get the full story at Econsultancy