Here's what marketers need to know about it. It aims to answer the question, "Is my marketing working?" Marketers can slice and dice their campaign results in any number of ways but at the end of the day, marketers ask themselves a simple question: "Is my marketing working?" Google says that Google Attribution is designed to answer that specific question and boldly claims that "for the first time, [it will be] possible for every marketer to measure the impact of their marketing across devices and across channels." Get the full story at Econsultancy