Customers who had recently browsed through rooms at Courtyard Marriott Chicago online, for example, were sent personal messages asking if they still wanted to book a room. Marriott’s faithful balked and the chatbot was euthanized within just two hours. Marriott chatbot, you will not be missed. “Our first entry failed miserably,” said Amanda Moore, senior director of social and digital marketing at Marriott. “But it taught us something — most of all that what we were doing was not what people wanted there.” Get the full story at Digiday