In the lightning pace of today’s society, it may seem like guests are shouting at you to constantly provide something new, something upgraded, or something that excites them. And only a fool would fail to listen to their customers. However, the way in which you deliver what your guest wants doesn’t always have to be completely reimagined. New marketing strategies aren’t always the answer – and aren’t always necessary. Yes, new technology and data gives you greater insight and more potential to impact prospects, but there’s a lot to be said for sticking to tried and true advertising principles. We’re talking about taking lessons from ‘Mad Men’, Mexican street vendors, and vintage travel posters. Here’s what you could do with your hotel advertising now – that worked perfectly in the past. Get the full story at SiteMinder