People today don’t only want things; they want tangible experiences. Marketers have an opportunity to offer customers unique experiences that invite them to participate in their brand in interesting ways. Travel, entertainment, and outdoor companies are obvious fits. But CPG brands can host cooking classes, stage creative and interactive product demonstrations, or tie in to food and music festivals. If your brand is staging events or experiences, one of the keys to success is making them discoverable by people in that area. Tailoring your search marketing for people actively seeking out things to do is a step in the right direction. Get the full story at Think with Google