The hotel industry has talked ad nauseam about what guest engagement means, how it looks, what the methods should be. We know that it’s not the one-way communication with a guest that the hotel industry long embraced, but, instead, a dialogue that creates emotional involvement and generates trust. A mechanism for earning a guest’s loyalty via a combination of experience, service, and relationship. And this loyalty is more important than ever. However, for all the strategizing, there’s been much less focus on what’s at the core of guest engagement. The focus has been on outcome, and what it looks like when or after it’s executed, as well as on the tools you can use to boost engagement. But successful guest engagement is about more. We need to step back even further and talk about the core. In other words, what fundamental principles drive successful guest engagement. To achieve sustained loyalty, strategies and tools must be based on core principles. Get the full story at Runtriz