Product discounts were the most likely item to be considered the most valuable benefit of joining a loyalty or rewards program in Asia-Pacific, Western Europe and Brazil. In Mexico, discounts were tied with free products and other cashback or money-off promotions as the most attractive offer, and in the US these were the most popular. Both types of offers garnered a majority of responses in all cases, except free product offers in Brazil, which came in at 47%. The least popular loyalty benefits depended more on geography and included personalized recommendations, “status”-oriented benefits and the basic fact that merchants knew the customer’s name upon signing in. Customers in the US and Western Europe were particularly unlikely to be impressed by custom recommendations. Get the full story at eMarketer