CRM will also drop significantly, from 68% currently to a projected 29% response of most important. In fact, most marketing technologies faced a projected decline in importance. Among the five technologies expected to grow in importance over the next year and a half, predictive analytics saw the biggest jump, more than doubling from 16% to 37%. Big data and analytics, lead lifecycle and attribution reporting, programmatic advertising and personalization were also gaining in significance for B2B marketers. The result is an outlook where various marketing technologies will have more equal importance in the B2B ecosystem. This may be because older technologies, like SEO, are being slowly eclipsed by emerging ones. Get the full story at eMarketer Read also "Study: Producing engaging content is marketer's biggest challenge" at PR Daily