Airbnb has built a robust web and mobile presence that is simple, yet compelling. It’s very easy for users to engage with the brand through a single platform, which can be conveniently accessed through a number of touch points across various devices. With just a few clicks, anyone can access desired rental properties anywhere in the world. In addition to sustaining its competitive advantage through a powerful marketplace platform, Airbnb has made clear its intention to position itself as a company that provides customers with experiences and not just technology. The firm has expressed a strong interest in developing its own concierge service, as well as hiring caretaking staff to manage rental properties and provide in-person care to customers. All of this indicates that Airbnb’s technology is there to ultimately facilitate the guest experience. This increasingly prevalent strategic intention makes the reliance many hotel chains have on premium brand differentiation to compete with Airbnb over the long-term far less compelling. Conventional hotel businesses can learn a lot from Airbnb’s effective use of technology to invigorate their hospitality services and regain market share. Several of the leading hotel chains do in fact have some kind of software-based web and mobile presence. But this presence still typically entails a static consumer application with minimal functionality. And in most instances, there are multiple applications for different subsidiary hospitality brands. Get the full story at Techvibes Read also "More on the Airbnb threat of disruption"