Basically, Google will be able to integrate Zagat ratings and reviews, and combine them with comments and +1s from Google+ and the rest of your extended Google network to provide more valuable and relevant search results and content. Zagat was Yelp before PCs were mainstream, and before there was an Internet to speak of--at least for mainstream, public use. It is a respected name in food and lodging reviews--the Consumer Reports of restaurant and travel ratings. Google's Marissa Mayer, VP of Local, Maps and Location Services, declared in a post on the Official Google Blog, "Zagat provides people with a democratized, authentic and comprehensive view of where to eat, drink, stay, shop and play worldwide based on millions of reviews and ratings," adding, "For all of these reasons, I'm incredibly excited to collaborate with Zagat to bring the power of Google search and Google Maps to their products and users, and to bring their innovation, trusted reputation and wealth of experience to our users." Get the full story at PC World Read also "Google Paid $125 Million for Zagat" at The Wall Street Journal, "Google’s Zagat buy could give search critics more ammo" at GigaOM, "Is Google's Zagat acquisition its most problematic ever?" at Econsultancy, "Google, Zagat and Yelp: A Reviews Perfect Storm" at MarketingPilgrim, and "OpenTable investors queasy after Google-Zagat deal" at AllThingsDigital.