The modern traveller on the go expects a mobile booking service to deliver a turmoil-free experience while they search for, check availability and complete a booking. With mobile traffic on the rise, hotel companies run the risk of losing bookings if they don’t improve their mobile conversion rate - and mobile bookings are on the rise. Since 2011, 63% more travel suppliers saw mobile booking volumes increase, according to the Social Media and Mobile in Travel Distribution Report 2013. So yes the hassle is worth it but there are steps hotels companies should be taking to make the most of this fast growing channel. By learning how to convert and format content to work on any mobile device and finalise an appropriate real-time booking engine interface for users on the go, for example, the risk of attrition in the booking process becomes less of a problem. There are several crucial aspects that should come together for customers when choosing mobile booking engines. A mobile booking engine should: - Feature a user-friendly interface that works with all platforms, and also identify the device automatically and present the apt custom interface. - Allow users to search, view availability and book a room seamlessly. Users should also be able to offer content, pictures and rates the way it is done for websites. - Allow hotels to manage inventory easily for mobile-related bookings to pave way for promotional pricing, room upgrades etc. - Allow hotels to track progress by, for example, tracking search terms or pay-per-click to shape full management reports. Get the full story at EyeForTravel