The modern consumer needs to be engaged at more touchpoints across new channels and devices. And today’s traveler has more offers and options for booking than ever before. The travel industry is accustomed to these nuances, making our story a good case for what marketers need to consider to break through the clutter and reach new and returning customers. What tricks of the trade can be shared between retailers and travel marketers? We thought we’d outline a few, here: 1.Get inside the consumer’s head – and in front of their actions. Decisions can be swayed in a fraction of a second for any retailer – from travel to fashion to electronics – and timing is crucial. Marketers certainly can’t be everywhere at once, and that’s why you need to trust automation to do its job early and often with activation adjustments in real time. Because you can’t be at each touchpoint vetting for any contextual misses, automation needs to be built with the logic in mind to include and exclude the right contacts when any number of scenarios have been met. Having a view into each customer’s path on their journey will help your program make repeatedly strategic actions to further them along toward purchase. Get the full story at Retail News