The survey from Pan Communications also revealed that 49% of US marketers are interested in trying persona-based marketing, and 41% of respondents said they’re interested in video and live streaming. Though interest in virtual reality (VR) has been gaining momentum this year, only 11% of US marketers surveyed said that it’s a trend they’re interested in trying. It’s not surprising that personalized marketing is top-of-mind for many marketers. Personalization can drive engagement and conversions. Get the full story at eMarketer