Uber, a platform that saw considerable traction in brand partnerships and customer outreach in 2015, is now jockeying for a big role in the travel and hospitality sector in a move that could alarm booking apps and online travel agents. The company filed a patent on December 24 for the “Uber Travel” tool, which could be leveraged to plan trips. “Serving as the travel intermediary is an enviable position for any company,” said Shuli Lowy, marketing director of mobile at Ping Mobile, New York. “Travel intermediaries get a substantial cut of transactions without having to actually operate the travel service. “Creating a stronghold in the travel booking space is no simple task; the hospitality landscape is particularly competitive,” she said. “However, Uber’s position as the go-to for car bookings can be leveraged to provide complete travel itineraries, providing added value to consumers. “If successful, Uber Travel can introduce a massive new revenue stream to the company.” Get the full story at the Mobile Marketer Read also "Uber entering travel agency business?"