It’s that time of year again – the period in which we reflect back on 2014 and prepare for what 2015 will bring, and what it’ll mean for hotel marketers. In 2014, we saw our digital marketing world continue to evolve into a place that emphasized visual storytelling (think of the visual redesign of many websites including Yahoo Travel, Trivago,, Intercontinental Hotel Group, and perhaps your own property website), a growing dependence on mobile capabilities, community marketplaces thanks to the likes of Airbnb, along with other expected changes and some surprises… As we look to 2015, we’ve got our eye on a number of key trends that will motivate hoteliers to tell a better hotel story on whatever channel travelers are using. Today’s consumer shops easily across many channels, looking for the right experience at the right price. The savvy hotel marketer recognizes this behavior, and, as a result, ensures that their story is aligned with destination and review sites, social networks, OTAs, and, of course, their brand and property websites, to provide confidence in their hotel purchase decision. Get the full story at Leonardo Join Leonardo's webinar "Big, Bold, Visual: What You Need to Know About Hotel Marketing in 2015" on October 23rd at 11 AM ET (8 AM PT). Register here.