OTAs growing share at a faster rate than hotels, the difficulty of capturing direct customer revenue, undifferentiated digital marketing — or stagnant pricing strategies — aren’t these the same issues we’ve been trying to solve for years? Yet selling a room to a consumer keeps getting more difficult for hotels. As with any challenge, the only way for hoteliers to improve the situation is by: - Understanding the root cause of the problem - Breaking free from traditional, formulaic answers - Formulating a new approach as the solution Get the full story at nSight