If you?ve not already figured it out, the corporate website is becoming less relevant, and web marketing (and support) has spread off your domain and google results. You also know that prospects trust the opinions of existing customers (who are ?like them?) far more than marketers, and Facebook let?s these communities of practice assemble, your brand is decentralized - embrace.

Communities of practice are forming with Facebook, users with similiar interests are starting to link and connect to each other. Facebook recently opened it?s platform up to all users (it used to be for colleges only) and also opened it?s application platform up for anyone to create widget?s or mini-applications within their platform. For the web strategist, the opportunity to extend to these areas are ripe: Join or build a community, deploy an application (widget), invest in advertising, gather intelligence from profiles, and extend one?s network.

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