Reseach and Markets just introduced its latest "UK Travel and Tourism Online Intelligence Report". Here are some of the key insights of the report: - The financial crisis of 2008 has made the staycation' trend a key feature of UK travel and tourism landscape, facilitating the growth of search impression volume in key markets such as cottage holidays, coach holidays, as well as short and city breaks. - Travel price aggregators lead the organic click share index in seven of the top ten travel and tourism sub-verticals. These include the high volume keyword markets flights and hotels as well as coach holidays, short and city breaks, villa holidays and coach holidays sub verticals. - TUI leads the highly prized generic keyword market for holidays with its Thomson brand. When we factor in their all inclusive brand First Choice this gives the group a collective organic click share of 31.65%. - Google is reshaping the search engine results pages (SERPs) for key location terms such as hotels in London and hotels in Paris. High positions within these listings are partly dependent on the quality of the reviews posted by customers. - Virgin Atlantic leads our social score card index; however, this is only marginally ahead of both Thomson and Thomas Cook. This is indicative of the fact that all these brands are deploying a well co-ordinated social media strategy and all view the channel as a key part of their online activity. - British Airways and Thomas Cook have the most holistic Facebook and Twitter presence in which they have the largest audience that is both consistently and positively engaged. Ge the full story at Research and Markets Read also "Thomas Cook UK launches online holiday discovery platform" at Financial News