One big thing you can control is your site weight. Site weight is a huge factor in how quickly your site shows up for and responds to your customers. In a world where the internet is getting faster and user expectations are higher than ever, site speed and the experience users get on your hotel website is incredibly important. What do we mean when we talk about site weight? After all, websites don’t really ‘weigh’ anything in the physical world, minus a few 0’s and 1’s stored on a server somewhere. However, we’re talking about digital weight. This comes from images, text, video and the coding that structures your website’s pages. Get the full story at Net Affinity