When it comes to email marketing strategy, the hospitality marketer should keep a few key considerations in mind: to be relevant with email, the approach must be compelling and timely. The content of the email will mean nothing if it arrives in the inbox along with a deluge of other ill-timed emails; the timing will mean nothing if content is bland and meaningless to the recipient. By incorporating data-driven email marketing, triggered campaigns and analytics, email strategies are more likely to drive engagement and revenue opportunities. Get the full story at the SAS blog