Due to the proliferation of last minute booking websites and advances in mobile technology, people are waiting and doing more shopping. The search-to-book window is getting longer, it’s this “marketing” window that’s hard to get a handle on. Plus, with the proliferation of online resources and new travel sites coming online every day, the search process could actually be getting more complex than the industry first realized. According to a 2013 study by Expedia Media Solutions and Millward Brown Digital, the number of websites visited escalates as a leisure consumer gets closer to booking, visiting up to 38 sites in the 45 days leading up to booking. By understanding this timing, hotel marketers have greater insight into consumer behavior and potential for incremental bookings. Get the full story at nSight Read also "How Hotels Are Combatting Shrinking Booking Lead Times With nSight Travel Intelligence" at nSight