Created as a way to compete during the early days of online travel agencies, the Best Rate Guarantee (BRG) was meant as a hotel’s solid reassurance to travelers that their prices were the lowest throughout the internet. The idea itself was brilliant, yet straightforward. If a guest found a cheaper rate on an OTA, the hotel would match that rate and sometimes sweeten the deal with an additional incentive such as complimentary breakfast, parking, or in some cases, a free night’s stay. Since the cost of these incentives or discounts were much less than the commissions paid to the OTA, hoteliers wrote them off as a justifiable expense. Get the full story at Tambourine