To be successful today, you must have a clear and compelling online identity.

People are googling you and making decisions about you from what Google reveals. Whether you are an employee looking to advance in your company, a professional seeking your next marketing role, or a consultant looking to land your ideal client, you should plan on being googled. And you should prepare for it.

Having your own place on the Web ensures that Google says exactly what you want it to say, but you may not be ready to make that kind of investment. Still, you understand the importance of being virtually visible.

Fortunately, there are many ways to enhance and refine your online identity even if you aren't ready to buy your own real estate on the World Wide Web.

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