In the support page, titled "Verified Business Accounts," WhatsApp explains that it will display a green checkmark next to users when it has confirmed that the phone number associated with their account belongs to a business. "WhatsApp is exploring ways for you to communicate with the businesses that matter to you," according to the support page. The page adds that "business verification is currently limited to a small number of businesses participating in a pilot program." Separately, WhatsApp appears to be readying a standalone app for businesses, according to a code analysis by WABetaInfo, a website that has reliably uncovered upcoming WhatsApp features in the past. The app only appears to work on Android phones for now. Get the full story at Business Insider and VentureBeat