A software solution will also be made available that gives large companies, like banks and airlines, tools to manage conversations with customers and do things like share flight times, delivery notifications, and other updates. Verified accounts will have a green badge next to them, while messages received from businesses will be in yellow. “WhatsApp has simplified communication for people around the world,” WhatsApp COO Matt Idema told VentureBeat in a statement. “Now, we want to apply this same approach to bringing businesses onto WhatsApp in ways that create value for people. We’re looking forward to making it possible for people to connect with businesses in a fast and personal way, and giving businesses the tools to make that easier to do.” Interact with a business in many parts of the world and it’s clear that quite a few companies already use WhatsApp for communication. Now, new tools are being created to address questions of authenticity and verification. Get the full story at VentureBeat and TechCrunch Read also "WhatsApp is going corporate"