I recently arrived at an airport for a wedding with a toddler who doesn't travel easily, got to the Budget desk and learned that my Priceline reservation didn't exist--and there were no more cars available at the entire airport. It turns out it seems it was my mistake: somehow I booked the $370 reservation for a prior week. I contacted them to explain the situation and the Philippines based customer service woman politely read her script telling me they don't care, and that I lost all the money. Priceline similarly lectured me via Twitter after I contacted them that way too. It took us two hours and hundreds of dollars to get a rental car a long way from the airport--and my toddler was not happy, as any parent can imagine. Contrast this to what happened when I spilled water on my MacBook Pro a few years ago, voiding the warranty. I took the dead computer to the Genius Bar and the technician explained how the repair would be well over one thousand dollars--but despite having voided the warranty, Apple would repair the computer for no cost to me. Get the full story at Inc.com