We expected to see spikes in click and booking volume around two times of the day: - During the typical lunch hour - In the late afternoon/early evening (after 5:00 PM) The basis for this belief was that consumers would search for hotels and ultimately book during either their lunch break or after work in the evening when they have the time to sit down at a desktop. We set out to quantify the highest booking hours of the day. Get the full story at Koddi