Mark Blutstein, research analyse with travel research firm, Phocuswright, says older travellers, who are more likely to have clocked up a bunch of loyalty and reward points, will be more likely to book direct. Meanwhile, the millennials – who’s trends we can barely keep up with – are just “looking for the best deal they can get”. In some cases, such as where hotels or airlines offer discounts or perks for going direct, it can be better to skip the OTAs, but the OTAs can also be important tools for travellers when used properly. Get the full story at Travel Weekly Australia