AM: Thinking about the evolution of revenue management industry, what would you say are some of the top considerations driving today’s revenue technology? DW: We’ve seen an enormous cultural shift in not only the available industry data, but in the dynamics between the hotel and its guests. Hotel marketing and communication programs have transitioned from direct, personal and one-to-one into a more digital guest relationship. Accounting for this change plays a large part in how hotels can use big data in their analytics, technology and revenue strategy. Thoughtfully incorporating big data and predictive analytics into technology – as well as using analytics that can personalize the guest experience – are two huge considerations that our solutions have been using to enhance and refine our product features and capabilities. Get the full story at IDeaS