A key objective of any digital marketing initiative should be to create or strengthen associations between your brand and relevant topics, opinions and feelings. Whether it’s a blog post, Yelp review, Facebook status, Google Places Profile or YouTube video, any and all touch points that people have with your brand content are an opportunity to leave a lasting impression and motivate future actions (like becoming a customer). Capturing mindshare for your brand’s key topics means your content needs to reach the right people, at the right time and leave a lasting positive impression. In other words, you need to be the best answer. But first, you need to understand the question, who is asking and how. Then it’s simply a matter of translating (optimizing) your content into the language your potential customers are already using (or may use in the future). Search marketing is a perfect solution to this challenge because it seeks to both understand the question and provide the best answer, where it will be found. Get the full story at TopRank Read also "Google accounts for over 90% of global organic search traffic, according to one source" at eMarketer