The mission of HSMAI’s Digital Marketing Council is to inspire success for HSMAI members and those they serve through the creation, curation and promotion of relevant knowledge in the digital marketing space. As part of this mission, the Council is attempting to provide frequent (at least quarterly) statistical and sentiment data to help hotel marketers benchmark their results and understand how their peers feel about key digital marketing topics. Benchmarking surveys are sent to all HSMAI members, and members are encouraged to invite their industry peers to participate as well. Here are the results of the latest survey on marketing investments. Get the full story at HSMAI