Until search engines are able to enter our brains and read our thoughts, we'll always need to use written language in order to make search queries. We need to use keywords to communicate. As a marketer, you should strive to use keywords in a natural way, which means -- in essence -- that you shouldn't have to think about them. If you're writing in-depth on a particular topic, important keywords should arise naturally by virtue of the subject matter: You don't need to force them. So, as a parting tip for SEO-obsessed marketers: Focus less on keywords, and focus more on what those keywords actually mean to your audience. Get the full story at HubSpot