The key takeaways of the report: - PPC or sponsored listings have continued to gain visibility and clicks regardless of the different SERPs and therefore can be a worthy investment when there is fierce competition for the top organic spot. - Utilizing schema markup to enhance your organic search listings can bring more traffic to your site. - Optimizing your Google+ Local or Google My Business page can improve your visibility in the Local Listings - Organic positions 1-4 bring valuable traffic, below these positions the traffic is not dependable - Avoid the right rail, if possible, with your Adwords campaign - Knowing your ideal prospect well is critical Get the full story at Capture Commerce and download the study at Mediative (free registration)