Where on Google SERPs do searchers look and click the most?
Sep 09, 2014
Google SERPs have greatly evolved over the last decade and, as a result, so have the ways in which searchers have been conditioned to behave. A new eye-tracking study reveals how users interact with Google search results pages in an effort to identify real opportunities for SEO, PPC and branding especially as it relates to click-through rates.
The key takeaways of the report:
- PPC or sponsored listings have continued to gain visibility and clicks regardless of the different SERPs and therefore can be a worthy investment when there is fierce competition for the top organic spot.
- Utilizing schema markup to enhance your organic search listings can bring more traffic to your site.
- Optimizing your Google+ Local or Google My Business page can improve your visibility in the Local Listings
- Organic positions 1-4 bring valuable traffic, below these positions the traffic is not dependable
- Avoid the right rail, if possible, with your Adwords campaign
- Knowing your ideal prospect well is critical
Get the full story at Capture Commerce and download the study at Mediative (free registration)