Where to positon your "Book Now" button to boost clicks
Sep 16, 2016
Understanding how people read your website is important to its layout, and can be used to your advantage to lead visitors further down the booking path.
In particular, the position of your call to action, or Book Now button, on your homepage can be strategically positioned to drive more clicks.
In this article, we examine two concepts, the F-Pattern and Z-Pattern, to understand the most valuable on-screen real estate of your homepage, and where
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