In this white paper, you will learn to: - Understand the current role of technology-based systems within hotel distribution and online marketing - Discern how this role is likely to dramatically evolve as hotel chains, online intermediaries and technology providers compete for dominance in tomorrow’s highly dynamic marketplace - Anticipate the shift from a product-focused to a more customer-centric approach to online marketing and customer service, and assess the implications of this trend for your property - Realise that both the allocation of marketing budget and team organisation must change in order for hotels to be successful in tomorrow’s even more competitive online travel environment Download the white paper at SiteMinder