Nearly 30 years after its debut, we can now safely say that revenue management is an important hospitality discipline. Brands, owners, asset managers and technology suppliers — from entry-level staff to C-level executives — have all joined operators in understanding the importance of pricing your perishable inventory right to meet demand. Therefore, the role of a revenue strategist has evolved greatly. The revenue manager is no longer a team of one, relegated to a dark office in the corner. At the most innovative hotel companies, the revenue team is a central part of operations that drive many decisions and actions in adjoining departments. Ultimately, the revenue team is responsible for delivering the top line results of a hotel’s room revenue, and more hoteliers on the periphery are becoming keenly aware of the heightened responsibility. More people care than you might think. Get the full story at Duetto