The new Panda algorithm update for Google went live in the UK this week and there already appears to be some clear winners and losers.

An analysis by the digital marketing firm Go Optimisation has found that sites with duplicate content, too much advertising and small amounts of content saw a sharp decrease in their Google rankings.

Those sites with well known brands, video, plenty of updated content and social integration experienced the greatest rise in rankings. It is too soon to tell how the new update will affect the travel industry as a whole but it has already had an impact on several travel sites.

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