According to the Wall St Journal, many industries now rely more on 3D images than traditional photographs for marketing content. For example, 80% of images in automotive advertising campaigns today are 3D and just 20% are real photographs, ten years ago the figures were reversed. IKEA the furniture giant switched its’ image production over to 3D because of the cost savings and benefits and most of the images now featured in their catalogs are 3D renders and not real photos. When it comes to Hotel marketing, computer generated images are a game changer both creatively and commercially. 3D can provide hotels with compelling sales tools which could not be created using traditional photography. Top down views can be shown to customers when booking a suite. Meeting planners can inspect an entire floor using a full photorealistic 3D Floorplan. The practical benefits aren’t bad either, no photo-shoots or rooms to set-up and 3D models can be updated again and again. Order a new Carpet for your ballroom – No Problem, the 3D images can be updated before the new carpet gets fitted in the ballroom. Here are some examples of how we transformed basic assets into stunning sales tools without setting foot on site. Get the full story at Visrez