To name some deals: Priceline acquired direct-booking marketer Buuteeq. Then it snapped up management platform Hotel Ninjas. Oracle bought Micros, whose systems are used by 30,000 hotels. Amadeus spent $500 million on hotel specialist Newmarket International. Hotel marketing provider TravelClick switched hands, in a $930 million deal. Travelport tucked in distribution system Hotelzon. For insight on how industry consolidation might play out, Felix Laboy is a good person to ask. Laboy co-founded a startup company, E-site Marketing, that became a market leader in the hospitality industry. Sabre Hospitality Solutions (SHS) bought the startup, and Laboy became president and general manager of SHS, which has for years been that company’s fastest growing division. Get the full sory at Tnooz Read also "Buuteeq: Hospitality industry experts with customer service obsession" at Forbes