These affordable luxury hotel brands are making headway in the region as they embark on a spate of new launches across many of its most popular destinations. CitizenM, which blazed a trail in European cities for its trendy vibe at pocket-friendly room rates has welcomed its first guests in Taipei this month and is already expanding its footprint with outposts in Kuala Lumpur and Shanghai next year. Meanwhile Yotel, which defines modern luxury as having everything guests need at their fingertips, is focussing on Singapore. Its Orchard Road hotel will be launching in September and its first Asian airport hotel will open at the city state's Changi in 2019. Joining these sizeable players is Azerai, a new brand by legendary hotelier Adrian Zecha who's behind the gilded Aman hotels. Azerai made his debut in Luang Prabang in Laos in May with rooms going for US$250 a night. Get the full story at JLL Real views