Google, for example, is investing heavily to tie together user data across its products to enable the company to “own” the customer relationship with the traveler, beginning at the top of the funnel and throughout the traveler journey. It’s a complex task, but with thousands of engineers plugging away at the problem, Google is poised to be able to dominate the traveler experience, from beginning to end. Speculation also continues to swirl around the travel industry plans of Facebook and Amazon, which have perfected the art of building fanatical customer loyalty and communities of online users. Facebook is already a major gateway for travel bookings and it’s advertising platform is quickly starting to swallow hotel marketing budgets whole. Let’s be clear: The financial and marketing clout of these companies outstrips that of the entire hotel industry taken together, by magnitudes. Get the full story at Hotel Management