1. Netflix obsesses over making the right recommendations Netflix knows it needs to capture attention in under 90 seconds. If members haven’t found something to watch within that time, it’s very likely that they’ll move onto another activity. That’s why Netflix has made huge investments in its AI-powered recommendation system. Using sophisticated algorithms, customers receive tailored viewing suggestions based on an array of factors, including what they watch, their past viewing habits, when they pause, rewind or fast-forward content, and their browsing and scrolling habits. However, what often gets forgotten is how this recommendation system has changed over time. Previously, recommendations were made based on a user’s expressed preferences. But the shows and movies a user claimed to like the most was found to be a less than perfect way to recommend new content. Get the full story at Travel Tripper