HeBS Digital sees several major issues with the OTA-type, commission-based “Book on Google” and “Book on TripAdvisor” programs: - These programs are not “direct-with-the-hotel” bookings - They will increase hotelier’s OTA dependency - They will drastically decrease hotelier’s ability to generate online demand - They will diminish hotelier’s competitive advantage online - They will worsen ROIs and lead to increase in COS (Cost of Sale) Get the full story at HeBS Digital